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Search results for “influencer marketing”
Winning over today's Chinese travelers means harnessing the power of digital
05/11/2018
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10:25:30 AM
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Focusing more on the traditional trade marketing side means missing out on attracting China's increasingly free independent travelers who turn to digital, social, and pop culture for trip planning and inspiration.
AirAsia slumps as its CEO under India probe for alleged graft
05/30/2018
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4:55:48 PM
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AirAsia CEO has identified India as one of the main pillars of his pan-Asian dream as he seeks to capture a share of a market dominated by Gulf-based carriers and Air India.
ChinaTravelNews Briefing: Ctrip ends cruise venture, China merges culture-travel offices
03/24/2018
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9:55:47 AM
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Ctrip, Royal Caribbean Cruises announced to end their joint venture; China planned to merge culture and tourism authorities; Tujia hoped to work with Airbnb; and B&B and e-guide startups raised capital.
Finland leverages partners’ story-telling for destination marketing in China
03/19/2018
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8:00:55 AM
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The tech-savvy Finland is transforming itself from a traditional travel model to a digital story-telling approach for marketing in China.
5% surge in ITB Berlin volume bodes well for global travel industry
03/12/2018
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3:53:37 PM
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ITB Berlin, attended by 110,000 trade visitors and registered 5% increase in business volume, reaffirms its position as the World’s Leading Travel Trade Show.
ITB Berlin focuses: Airbnb, China, startups, overtourism & hotel tech
03/16/2018
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8:31:08 AM
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ITB Berlin 2018, which took place last week, hosted 10,000 businesses from 186 countries and regions who showcased their products and services to more than 110,000 trade visitors.
What airlines can gain from thinking like Netflix
02/13/2018
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4:52:12 PM
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A main reason for the omnipresence of Netflix is the technology’s ability to personalize recommendations to viewers.
Airbnb first partners SiteMinder to streamline bookings for boutique hotels and B&Bs
02/09/2018
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3:12:04 PM
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Airbnb has been focused on expanding customer base and inventory; observers think its ambitions to become “a platform for the entire trip” will morph into a full-service OTA.
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